Saturday, April 28, 2018

Ford Discontinuing All But Two Cars In North America

Honest, I thought this was a joke. How is this not going to hurt your brand? I bet Chevy and Dodge are more than happy to cater to Ford's small car customers.

By 2020, almost 90 percent of the Ford portfolio in North America will be trucks, utilities and commercial vehicles. Given declining consumer demand and product profitability, the company will not invest in next generations of traditional Ford sedans for North America. Over the next few years, the Ford car portfolio in North America will transition to two vehicles – the best-selling Mustang and the all-new Focus Active crossover coming out next year. The company is also exploring new “white space” vehicle silhouettes that combine the best attributes of cars and utilities, such as higher ride height, space and versatility.