Kroger and NVIDIA to Reinvent the Shopping Experience

The Kroger and NVIDIA today announced a strategic collaboration to reimagine the shopping experience using AI-enabled applications and services. Kroger, the nation’s largest grocer, and NVIDIA will build a state-of-art AI lab and demonstration center to expand Kroger’s freshness initiatives, improve shipping logistics and create a better shopping experience in stores through digital twin simulations — virtual models designed to accurately reflect store layouts and other operations.