Tuesday, February 8, 2022

61% of Activision Blizzard’s 2021 Revenue Came From Microtransactions

Wow! I guess microtransaction will be here for a while.

Well over half of Activision Blizzard’s revenue last year came from people buying cosmetic items, loot boxes, and DLC packs, with less than 40% earned through sales of the games themselves.