Startup’s Lifeguard AI Hits the Beach to Save Lives

A team in Israel is making a splash with AI. It started as biz school buddies Netanel Eliav and Adam Bismut were looking to solve a problem to change the world. The problem found them: Bismut visited the Dead Sea after a drowning and noticed a lack of tech for lifeguards, who scanned the area with age-old binoculars. The two aspiring entrepreneurs — recent MBA graduates of Ben-Gurion University, in the country’s south — decided this was their problem to solve with AI.