Netherlands-Based Rolloos Taps AI to Make Oil Rigs Safer for Workers

Bram Masselink doesn’t mind rocking the boat. While in college, the Dutch entrepreneur founded a company that provided training courses that helped 15,000 students a year with their final exams — in a country that frowns upon privatized education. Later, he decided to look for a less controversial, but equally challenging opportunity, preferably in a highly specialized market. He found it in bringing AI technology to enhance the safety systems on oil rigs, one of the most dangerous job sites in the world.