Monday, December 30, 2019

U.S. Retailers Rush To Comply With California Privacy Law

Rush? How long have they known about this?

Large U.S retailers are rushing to comply with a new law, the California Consumer Privacy Act (CCPA), which becomes effective at the start of 2020 and is one of the most significant regulations overseeing the data collection practices of U.S. companies. It lets shoppers opt out of allowing retailers and other companies to sell personal data to third parties.