Honestly, the fact of the matter is that we, as a society, don't do crap about this kind of stuff. Sure, we are all "outraged" when it happens but we don't do a damned thing about it.
The discovery would have been a shock, were it not for the fact that such breaches have become routine, unavoidable costs of a data-powered internet. Security firm Norton estimates that 4 billion records had been breached in the first half of 2019 alone.