Thursday, September 5, 2019

Why Anheuser-Busch Is Pouring Beer And Money Into eSports

Am I alone in thinking that the majority of eSport players and spectators aren't of the legal age to drink?  Who knows, maybe it just looks that way.

That’s much different from our strategy with Overwatch League. We’re the official beer sponsor of Overwatch League. Our Twitch channel content with that one, it’s Bud Light Happy Hour.