Tuesday, September 17, 2019

E3 2020 Plans To Pay Influencers To 'Create Buzz and FOMO

Just great...more crap like this. Everything leading up to E3 will be spoon-fed headlines that include "you won't believe your eyes when you see it now" and "you will never guess what happened next."

The ESA’s intentions for E3 2020 have been disclosed in a pitch deck for group members, and it includes turning E3 into a festival in which influencers and the media will be paid to ‘control content and the message’ of the event.