NVIDIA RTX Bringing Ray Tracing, AI to Millions of Creatives

One year after NVIDIA RTX™ technology was unveiled at SIGGRAPH 2018, ray tracing has emerged as the new industry standard for product design, architecture, gaming, effects and scientific visualization. The world’s leading software makers have introduced over 40 applications with RTX technology, which will enable tens of millions of users to harness ray tracing and AI, which had previously been too computationally demanding for working with interactively. This includes seven applications from top ISVs being introduced this week at SIGGRAPH.