Saturday, July 13, 2019

AMD Its E3 RX 5700 XT and RX 5700 Pricing?

So this was AMD's plan all along? Piss off their fans with crazy pricing at E3, let NVIDIA trip up and then drop the boom (prices)? Tricky if true.

The strategy AMD employed was based on the competitive modelling of Nvidia’s Turing GPUs and what it was expected to release this year, based on die-size and corporate expectations of margin. And once Nvidia had made its move with the RTX Super cards just ahead of the Navi launch AMD “made the appropriate move not only to deposition their Super series,” says Herkelman, “but also to log jam their 2060 and 2070. Because we knew that they’re having slower success, and we wanted to do a double Jebait.”