Sunday, June 16, 2019

Video Game Makers Held Back The Hype At E3

Did it feel like companies were holding back at E3 this year?

The world of game marketing is a tricky balance of getting people excited about a title while keeping expectations in check. Oftentimes, the scale tips toward excitement -- even if it's unwarranted. It's something game companies struggle with, often as they rush to prepare a segment of a game to show off for E3, which takes place in June.