Saturday, April 6, 2019

Pre-order Refunds Could Force Publishers To Shift Priorities

...not if your games live up to the promises made by the developers. Am I right?!?

If you're a publisher (or a platform holder with publishers making their desires in this regard very clear to you on a regular basis), giving up this revenue would be painful. If people can refund pre-orders, they lose much of their value to publishers -- they're not locked-in revenue and can disappear overnight if the game turns out to be a dud at launch.