Capcom Putting Street Fighter 5 In-Game Ads on Characters

Is this a big deal or not? What do you guys think about in-game ads placed on Street Fighter 5 characters?

These in-game ads trample over Street Fighter 5's character designs. They pull me out of its virtual world. They make me roll my eyes. They're so uncool it hurts. It makes the game look ugly as sin. They're stupid and embarrassing and even though I know Street Fighter's characters aren't real, I feel sorry for them.