Sunday, October 14, 2018

The Magic Leap Con

Sure, augmented reality is really cool and I can totally see how this can be a great product but I think Magic Leap is seriously overhyping their product (especially that hokey "world feels divided" line). How long before it blows up in their face? Who know. 

“Today, our world feels divided.” Rony Abovitz, CEO of the infamous mixed reality startup Magic Leap stood awkwardly on a circular stage, surrounded by hundreds of attendees of his company’s first developer conference, and first major public-facing event, eyeing a teleprompter, arms behind his back. “It feels broken,” he said. “Our new medium of spatial computing feels fresh. It doesn’t carry the baggage and negative headlines that are dominating the news today.”