Wednesday, October 31, 2018

Oculus Founder Says FREE Isn't Cheap Enough

Whoa, that's a hell of a statement. The sad part is that it's hard to dispute anything he says.

No existing or imminent VR hardware is good enough to go truly mainstream, even at a price of $0.00.  You could give a Rift+PC to every single person in the developed world for free, and the vast majority would cease to use it in a matter of weeks or months.  I know this from seeing the results of large scale real-world market testing, not just my own imagination – hardcore gamers and technology enthusiasts are entranced by the VR of today, as am I, but stickiness drops off steeply outside of that core demographic.