Facebook, an industry leader in providing services no one asked for, is now adding autoplay video ads into Messenger.
Messenger first started selling ads inside Messenger 18 months ago, but they were static ads, not video. The benefit of video ads is that they’re usually more expensive, which means they’re more valuable to Facebook. The company has said in the past that it’s running out of room for ads inside its flagship Facebook app, so we’ve seen Facebook expand ads into more places, like Messenger and Facebook’s Craigslist competitor, Marketplace.
