Monday, January 29, 2018

How Amazon Benefits From Losing Cities’ HQ2 Bids

Even the "losers" can "win" with Amazon. 😏

The other week, 218 cities and states lost in the sweepstakes to be the home of Amazon’s second headquarters, failing to make the list of 20 finalists. But Amazon thanks them for playing. That is because the hundreds of applications gave Amazon a hidden benefit: free research that the company can mine when picking spots for future warehouses and satellite offices.