Thursday, November 2, 2017

Sony Pushing Monthly Active Users As A Primary Metric For Measuring Success

I can see Sony's position if monthly active users are the company's best metric.

During Sony's financial call, as DualShockers reports, Sony has decided that it will start measuring Monthly Active Users (MAU) as one of the main ways it will measure success of the PlayStation brand. It tracks engagement rather than single-time sales, checking in on how many people are engaging with their services on a monthly basis.