Attention peons! Do not attempt to fix your iPhone...it is beyond your comprehension!!! What's that you say? The 16 year old kid with a nose ring working at you local smartphone repair shop can swap out a screen and battery in 30 minutes or less? He must be a rocket scientist in his spare time.
The company's message is that rather than repairability, the company designs its products for "durability." If a repair is needed, it should be "accessible," but only at an Apple-authorized repair shop, which are often inconveniently located and aren't given permission to do hard repairs.