It’s standard practice to use watermarks on the assumption that they prevent consumers from accessing the clean images, ensuring there will be no unauthorized or unlicensed use. However, in “On The Effectiveness Of Visible Watermarks” recently presented at the 2017 Computer Vision and Pattern Recognition Conference (CVPR 2017), we show that a computer algorithm can get past this protection and remove watermarks automatically, giving users unobstructed access to the clean images the watermarks are intended to protect.