Sunday, April 23, 2017

Twitch Declares War On YouTube With New Affiliate Program

I think Twitch is going to have to come up with a little more than a "love you to bits" program to fight off YouTube's super cash machine.

"At launch this month, Twitch will invite creators to join the program who fit the criteria, based on time spent streaming, viewership, and followers. The first monetization tool available to Affiliates is Cheering with Bits, to be followed by additional tools in the coming months. Cheering is a fun, interactive way for viewers to support creators and celebrate the moments they love with the community by using animated emotes called Bits directly in chat. The program has seen success in its current phase with over 1 billion Bits used to Cheer since launch," says Twitch.