Tuesday, March 28, 2017

Social Media Influencers Finally Come to … Medicine

Has it really come to this? Using "influencers" in the medical industry?

Just as Snapchat and Instagram and YouTube have influencers, so too does medicine. Chronic diseases occupy an online world of memes, hashtags (#hospitalglam), and people who provide information and insights to communities that too often feel they have no voice. A growing number of companies are hiring these patient influencers to reach, and understand, these folks. And, of course, sell them stuff.