Friday, February 17, 2017

YouTube To Stop Unskippable 30-Second Ads

It's about damn time. I don't mind ads but there is nothing worse than sitting through a 30 second unskippable ad so I can watch a 10 second cat video.

In an official statement, Google explained that its aim is to provide a better advertising experience for online users. "As part of that, we’ve decided to stop supporting 30-second unskippable ads as of 2018 and focus instead on formats that work well for both users and advertisers," said a Google spokesman. Ads shorter than 30-seconds, including the 20-second spots, can be made unskippable.