Thursday, February 23, 2017

Facebook Is Inserting Ads Midway Through Videos

Facebook does a lot of things right but, personally I think the company's approach to video is just terrible. Last we heard the social network was going to roll out autoplaying ads WITH sound (here), now this? Ugh.

 Facebook's ambitions for video have been pretty explicit. And now the social network is (officially) introducing a way for its publishing partners to get paid for them. Rather than front-loading ads the way YouTube and so many others do, these will appear in the middle of videos, according to Recode. Said sales pitches will be 20 seconds long, can't run until a video has been playing for at least 20 seconds and must be spaced two minutes apart.