Wednesday, January 25, 2017

Intel Seamlessly Ties Retail to the Latest Technology

Online shopping generates a tremendous amount of data. Every time you browse, add to your cart or buy something, online retailers can capitalize on that information and use it to offer you a better online shopping experience. Is this the death knell for the more traditional in-store retailers? Probably not. Intel is poised to help change the way millions of people shop in brick-and-mortar outlets.

During his keynote at NRF 2017, Intel CEO Brian Krzanich announced the Intel® Responsive Retail Platform (Intel® RRP) and an investment of $100 million in technology aimed at retail business over the next five years. He laid out the future of retail, saying Intel is dedicated to dramatically improve retail. Intel’s technology and investment will enable retailers to unify every part of their operations, to create a positive impact on their bottom lines and to solve longstanding business challenges.