Even though I am a huge Netflix / Amazon Prime user, I'm not so much a binge watcher as I am someone that appreciates being able to watch something on my schedule.
The newest study finds that 73% of U.S. consumers have binge-watched video content – defined as watching three or more episodes of a show in one session. That’s up from 68% two years ago. Age has a big impact – around 90% of millennials (20-33) and 87% of Gen Z (ages 14-19) have binge-watched video content, while on a weekly basis almost 40% of people in those demographics binge-watch TV – compared with 29% overall. The study also finds that an average of six episodes, or about five hours of content, is what’s usually consumed in a single sitting.
