NVIDIA Makes Carmaker’s Logo Come To Life

Luxury automaker Jaguar surprised attendees with a wall-sized digital display that featured a life-like, interactive — and vocal — jaguar that responded to their every move. Jaguar wanted a display that would showcase how responsive their latest car model can be. So global brand experience agency Imagination and The Mill, a premier, London-based visual effects studio, created a photorealistic, 3D version of the Jaguar logo for the global auto shows.