Hulu Plans For Ad Breaks During Pausing

Here's an insanely stupid idea...playing ads when you pause Hulu. Remind me again why you pause a show you are watching? To go to the bathroom, get a beer / snack, answer the phone, etc. etc.. That means these "pause-vertisements" will be playing when no one is actually in the room watching TV. 😒

One solution being floated right now? ‘Pause-vertising’ which is commercials that play during pausing of episodes. Jeremy Helfand, vice president and head of advertising platforms for Hulu, says that streaming service intends to unveil ‘pause ads’ in 2019 which will take advantage of “a natural break in the storytelling experience”.