Wednesday, December 12, 2018

GOAT Uses AI to Stomp Out Fake Air Jordan and Adidas Yeezy Sneakers

Sneaker aficionados invest hundreds of dollars into rare Nike Air Jordans and the hottest Kanye West Adidas Yeezys. But scoring an authentic pair amid a crush of counterfeits is no slam dunk. Culver City, Calif., startup GOAT (a nod to the sports shorthand for “greatest of all time”) operates the world’s largest sneaker marketplace that uses AI to stomp out fakes. The company offers a seal of authenticity for shoes approved for sale on its site. Counterfeit sneakers are rampant online for some of the most sought after basketball brands.