World’s Top Graphics Software Companies Are Already Adopting NVIDIA RTX Capabilities

The leading software providers representing many of the most important applications for designing the products we use, the cars we drive, the movies we watch and even for scientists to visualize the world around us are jumping on Turing, NVIDIA’s newly launched GPU architecture. Unveiled today by NVIDIA CEO Jensen Huang at the annual SIGGRAPH conference, Turing brings together dedicated hardware acceleration of four core elements: AI, ray tracing, programmable shading and simulation. NVIDIA also announced an expansion of its RTX development platform to allow developers to easily incorporate these functions in their applications.