Intel Corporation was named the most reputable company in China in Reputation Institute’s 2018 China RepTrak 100. “This is a proud moment for Intel,” said Ian Yang, president of Intel China. “We’ll keep setting the bar high for the industry in China.”
Intel ranked number one on this list. The ranking includes more than 29,500 individual ratings. It evaluated more than 280 nominated companies, representing the largest and most visible companies in China. The two most important drivers of reputation in the survey were products and services, and leadership. Notably, according to the survey, innovation is a key driver of positive reputation – with companies seen as boring or traditional taking a hit to their reputations.
