Tuesday, April 24, 2018

Despite Bigger Ambitions, Google Is Still An Ad Business

Ya think?

It's hard to imagine a behemoth like Alphabet struggling, and very little of today's report will surprise anyone. As Google continues to invest in consumer hardware, machine learning and AI, as well as its "Other Bets," we may eventually see its reliance on ads lessen. Until then, Alphabet remains primarily an ad business.