Columbia Sportswear Co., a leading innovator in the active outdoor apparel, footwear, accessories and equipment industries, and Microsoft Corp. have announced plans to collaborate on enhancing Columbia Sportswear’s global consumer experience and drive its digital transformation using intelligent cloud technology.
As consumers continue to change the way they engage with brands, Columbia Sportswear is working to deliver a more personalized, seamless experience to those consumers by leveraging Microsoft Dynamics 365 and the Microsoft Azure cloud platform for its retail, call center, customer relationship management and merchandising operations. With a single, holistic view of its consumer and improved omnichannel capabilities, Columbia Sportswear will be able to personalize engagement at every touchpoint by providing employees with enhanced digital tools and information across its global customer relationship management database. Columbia Sportswear also intends to use Dynamics 365 and Azure to gain greater consumer insights and business intelligence through every consumer interaction, whether through its wholesale businesses, brick-and-mortar retail stores, ecommerce experiences or mobile channels.
