How One of NVIDIA’s Most Coveted Products Measures Up

Talk to NVIDIA recruiter Lisa Calderon and she’ll tell you she has a secret weapon when it comes to getting tech’s top talent talking to her. It’s a foot long, one-and-a-half inches wide and covered with — to the uninitiated — strange gold markings. “Everyone asks the same thing,” Calderon says. “‘Can I have one?’ And, of course, ‘can I take another one for my ‘friend’?’” It’s the NVIDIA ruler. And, as many NVIDIANs have learned, taking this modest slab of PCB board to the right place — and showing it to the right people — gets an immediate reaction.