Tuesday, November 21, 2017

Analyst: Game Publishers Should Raise Prices

Gamers are being "undercharged" say market ANALysts. Ummm, whatever. 😒

KeyBanc Capital Markets says outrage over video game micro-transaction pricing is not justified. "If you take a step back and look at the data, an hour of video game content is still one of the cheapest forms of entertainment," the firm's analyst writes. "Quantitative analysis shows that video game publishers are actually charging gamers at a relatively inexpensive rate, and should probably raise prices."