Monday, October 23, 2017

Snap’s Misfire on Spectacles

Let's be honest, the only people that thought these things were going to catch on were people that worked for Snap.

Snap badly overestimated demand for its Spectacles and now has hundreds of thousands of unsold units sitting in warehouses, either fully assembled or in parts, according to two people close to the company. The disclosure undercuts Snap CEO Evan Spiegel’s recent contention that Spectacles sales of more than 150,000 had topped the company’s expectations.