Wednesday, August 9, 2017

How AI Makes Online Shopping Carts Smarter

Shopping online is nothing if not efficient. With a few clicks, just about anything can be found and comparison shopped for a low price. Jet.com is taking things a step further. The New Jersey startup uses AI to optimize the cost of entire shopping carts, rather than simply tallying up the prices of the individual items inside. With the online shopping market forecast to double in 2024 from an estimated $390 billion in 2016, according to Forrester E-Commerce, there’s billions of dollars at stake.