Generally speaking we PC users, hardware enthusiasts, nerds, like to have the highest performing parts we can get our hands on. If I need a new GPU, I sort results by most expensive. Upgrading to HEDT, you bet we want that i9-7900X; at least until that i9-7980XE is available. And when it comes to keeping these parts cool, once again we find ourselves reaching for that custom watercooling loop or at least a big 360 rad AIO.