Monday, July 17, 2017

Netflix Passes The 100M Subscriber Mark

Netflix just keeps growing and growing. The company just passed the 100 million subscribers mark (PDF) and doesn't seem to be showing any signs of slowing down. You know what that means...rate increases are coming.

Our quarterly guidance is our internal forecast at the time we report and we strive for accuracy. In Q2, we underestimated the popularity of our strong slate of content which led to higher-than-expected acquisition across all major territories. As a result, global net adds totaled a Q2-record 5.2 million (vs. forecast of 3.2m) and increased 5% sequentially, bucking historical seasonal patterns. For the first six months of 2017, net adds are up 21% year-on-year to 10.2m.