Wednesday, June 21, 2017

Picture Imperfect: How AI Helped Debunk Myth of the Perfect Mom

On social media, in magazines, on advertisements all around us, perfection is personified. Everywhere we go, idealized images of models with flawless skin, snowy-white teeth and just-so hair surround us. In a recent ad campaign for personal care product maker Baby Dove, MHP Communications asked U.K. creative agency Happy Finish to use AI to turn this model of perfection back on itself. By making the unreal seem real, they sparked a conversation about one of the most emotional topics imaginable: mothers.