Thursday, June 1, 2017

How ‘Pirates’ & ‘Baywatch’ Are Casualties Of Summer Franchise Fatigue

Did these guys just blame Rotten Tomatoes for movies that do bad at the box office? How about blaming your crapping "tracking" system (it's as bad as believing poll numbers). How about not releasing smaller movies the same weekend as big box office draws like Guardians of the Galaxy Volume 2? There are so many reason movies don't do well, Rotten Tomatoes is not one of those reasons.

Insiders close to both films blame Rotten Tomatoes, with Pirates 5 and Baywatch respectively earning 32% and 19% Rotten. The critic aggregation site increasingly is slowing down the potential business of popcorn movies. Pirates 5 and Baywatch aren’t built for critics but rather general audiences, and once upon a time these types of films — a family adventure and a raunchy R-rated comedy — were critic-proof. Many of those in the industry severely question how Rotten Tomatoes computes the its ratings, and the fact that these scores run on Fandango (which owns RT) is an even bigger problem.