I'm actually surprised that GameStop hasn't died a horrible death already. If it wasn't for its horrible used game trade-in system, they probably would have bitten the farm a long time ago.
Every publisher made a huge deal out of services like Ultimate Team and GTA Online, where people buy a game and play it endlessly with growing digital sales from in-game purchases. The message was that greater engagement equals fewer unit sales, physical or digital, and that's what is weighing on these stocks.
