Monday, April 24, 2017

Intel and Serena Williams Want You to Upgrade Your Game

Intel has partnered with tennis champion Serena Williams on a new ad for its 7th Generation Intel® Core™ processor-powered 2 in 1s. The new “Upgrade Your Game” campaign kicks off with the “Wooden Rackets” ad, which reveals a frustrated Williams on the tennis court trying to compete with an old racket. Williams stars alongside Jim Parsons to showcase how the best equipment, powered by the 7th Generation Intel Core processor, provides the performance needed to stay on top of your game. The ad featuring Williams aims to reach the 400 million people with a 5-year-old computer and demonstrate the dramatic difference in performance found on a new computer.