Saturday, April 22, 2017

Ad-Blocking Just Might Save the Ad Industry

Ad-blocking might just save the ad industry? Say what? I can't tell if this guy is onto something or just on something. I'll let you decide.

The COALITION FOR BETTER Ads, a consortium of ad, publishing, and tech companies, wants to save the advertising industry—by killing it. Or at least parts of it. Companies in the coalition will discuss, among other idea, pre-installation of a selective ad-blocker on web browsers as a means to effectively purge the internet of the most intrusive types of ads, such as those that automatically play sound, take-up too much of your screen, or force you to wait a certain amount of time before you can dismiss them.