No offense to our friends at Engadget but, $350 for a Levi jacket sounds like a huge rip-off. What do you think? Does this sound like something you would spend you hard earned money on?
You can, for example, brush your fingers on the jacket to find out what time it is, or swipe to play, pause or skip a track while you're listening to music. There's a companion Android app, called Project Jacquard, that lets you select what you want each gesture to bring up -- and the UI is mostly drag and drop, making it extremely easy to set up. Levi's says it's working to add support for additional gestures later on, which could enable more ways for you to interact with its first smart jacket.