Monday, March 20, 2017

Inside Amazon’s Battle to Break Into the $800B Grocery Market

I don't know about you but, as much as I love Amazon, I'm not sure the company is a good fit for the traditional grocery market. I guess I would if they had prices better than Walmart and better service.

“Online grocery is failing,” said Kurt Jetta, chief executive officer of TABS Analytics, a consumer products research firm. Only 4.5 percent of shoppers made frequent online grocery purchases in 2016, up just slightly from 4.2 percent four years earlier despite big investments from companies such as Amazon, according to the firm’s annual surveys. “There’s just not a lot of demand there. The whole premise is that you’re saving people a trip to the store, but people actually like going to the store to buy groceries.”