The ASUS GTX 1080 Ti STRIX OC we are reviewing today is the company's first full custom-design of the GTX 1080 Ti, and probably also the first custom GTX 1080 Ti that's getting reviewed. ASUS is using a cooler that's very similar to the cooler on their GTX 1080 STRIX OC visually - under the hood, serious changes have been made. Also included is a host of innovation that's relevant to gamers, such as VR Ready HDMI ports, case fan headers that sync your case's cooling to the GPU, and the ASUS Aura Sync RGB LED system. In this review, we compare it to the Founders Edition GTX 1080 Ti and other high-end cards we have at hand.