Thursday, March 23, 2017

74% Still Pay for TV, Mostly Because it's Bundled With Broadband

I'm still waiting for the day when we can get a la carte TV channels. There is no reason that, in today's day and age, that we can't just buy a block of channels (say 50 - 100 - 200 channels) and select the ones we want. I see no reason to pay for 300 channels just so I can get the 50 I actually want to watch. 😞

Deloitte’s latest annual Digital Democracy Survey found that 74% of US households still subscribe to traditional pay television service. But the survey of 2,131 US consumers (paywalled but previewed early over at Deadline Hollywood) also found that roughly two-thirds of these users keep paying for traditional cable because it’s bundled with internet service. There's a growing segment of users that sign up for television largely because a broadband and TV bundle is less expensive than broadband alone (especially if you have the luxury of competition in your market).