Sunday, February 12, 2017

National Advertising Review Board To Comcast: Quit Claiming 'Fastest Internet In America'

It will be interesting to see what Comcast does now that the National Advertising Review Board has told the company to quit claiming it has the "fastest internet in America."

A panel of the National Advertising Review Board (NARB) has recommended that Comcast Communications, Inc., discontinue certain claims for the company’s XFINITY service, including claims that XFINITY “delivers the fastest internet in America,” and the “fastest in-home WiFi.” The NARB is the appellate unit of the advertising industry’s system of self-regulation. It is administered by the Council of Better Business Bureaus. Advertising claims made by Comcast were initially challenged by Verizon Communications, Inc., a competing provider of telecommunication services, before the National Advertising Division (NAD), an investigative unit of the advertising industry’s system of self-regulation.